This session, for Charity Services Directors, explores personalisation in charity services & how AI can keep cost per interaction the same whilst increasing reach and depth
Cost per interaction has always shaped a fundamental choice in charity services, to reach more people, or deepen the level of personalisation with fewer. AI is starting to ask whether that has to be a choice at all.
Services teams are very aware of the opportunity but also acutely aware of why it isn't straightforward and many are hesitating.
Our next Charity Collection lunch explores the opportunities and the risks, presents some inspirational case studies and suggests some places to start.
If you lead services at your charity, do get in touch
yvonne@goodinnovation.co.uk